Calling all ‘Blue Thumbs’: Promoting landscape water efficiency

The Regional Water Authority and local water providers launched a new public service campaign April 14 in Land Park that promotes landscape water efficiency in the Sacramento region.

The Regional Water Authority and local water providers launched a new public service campaign April 14 in Land Park with Sacramento Mayor Kevin Johnson, Dinger of the Sacramento River Cats. (Photo by Stephen Crowley)
The Regional Water Authority and local water providers launched a new public service campaign April 14 in Land Park with Sacramento Mayor Kevin Johnson, Dinger of the Sacramento River Cats. (Photo by Stephen Crowley)
The television and radio campaign stars Sacramento Mayor Kevin Johnson, Dinger and Grounds Manager Chris Ralston of the Sacramento River Cats, Meteorologist Elissa Lynn of the state Department of Water Resources and six residents (one of whom is Land Park resident Sara Shultz) from throughout the Sacramento region who have earned their “Blue Thumb” by using water efficiently in outdoors projects and landscaping.

With the Sacramento region’s hot, dry climate and long summer season, more than 65 percent of a household’s yearly water consumption typically goes toward landscape irrigation. Of that, 30 percent is lost due to overwatering or evaporation.

Recognized for using water efficiently in outdoors projects and landscaping, Land Park residents Sara Shultz and her 3-year-old daughter will be featured in the television advertisements demonstrating how they earned a “Blue Thumb.” (Photo by Stephen Crowley)
Recognized for using water efficiently in outdoors projects and landscaping, Land Park residents Sara Shultz and her 3-year-old daughter will be featured in the television advertisements demonstrating how they earned a “Blue Thumb.” (Photo by Stephen Crowley)
The Regional Water Authority is conducting this campaign to inform residents that they can make a big difference in their total water use by making sure landscape irrigation is efficient and by eliminating runoff. Those are two of the most cost-effective ways to stretch our limited water supplies and ensure the region continues to have sufficient water for a healthy environment and economy in the Sacramento region.

The kick-off event for the new public service campaign was held at Sara Shultz’s Land Park home. Shultz and her 3-year-old daughter will be featured in the television advertisements demonstrating how they earned a “Blue Thumb.”

For more information on neighborhood water conservation, visit www.bewatersmart.info.

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